ActiveCampaign vs Kit (ConvertKit) (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between ActiveCampaign and Kit (ConvertKit).
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | $19/mo | $15/mo |
| Free Trial | 14-day trial | 14-day trial |
| G2 Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | Small Teams | Freelancers |
| Reviews | 10,300 | 4,200 |
🏆 Our Verdict
ActiveCampaign is our overall pick, scoring 4.5/5 across 10300 reviews. That said, Kit (ConvertKit) remains a great option if you prioritise freelancers. Read the breakdown below before you decide.
Head to head
ActiveCampaign
Email plus powerful marketing automation.
Visit ActiveCampaign →Pros
- ✓Best-in-class automation
- ✓Good deliverability
- ✓Built-in CRM
Cons
- ✗Learning curve
- ✗No free plan
Kit (ConvertKit)
Email marketing for creators.
Visit Kit (ConvertKit) →Pros
- ✓Creator-friendly
- ✓Clean automations
- ✓Free plan
Cons
- ✗Basic templates
- ✗Reporting is light
Frequently asked questions
Is ActiveCampaign better than Kit (ConvertKit)?
Based on aggregated ratings, ActiveCampaign edges ahead with a 4.5/5 score. The right choice still depends on your budget and use case — ActiveCampaign suits small-teams, while Kit (ConvertKit) is strong for freelancers.
Which is cheaper, ActiveCampaign or Kit (ConvertKit)?
ActiveCampaign starts at $19/mo and Kit (ConvertKit) starts at a free plan.
Does ActiveCampaign or Kit (ConvertKit) offer a free trial?
ActiveCampaign: 14-day trial. Kit (ConvertKit): 14-day trial.