HubSpot vs Salesforce (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between HubSpot and Salesforce.
| Feature | HubSpot | Salesforce |
|---|---|---|
| Category | CRM | CRM |
| Starting Price | $20/mo | $25/mo |
| Free Trial | 14-day trial | 30-day trial |
| G2 Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | Small Teams | Enterprise |
| Reviews | 11,200 | 19,800 |
🏆 Our Verdict
HubSpot is our overall pick, scoring 4.4/5 across 11200 reviews. That said, Salesforce remains a great option if you prioritise enterprise. Read the breakdown below before you decide.
Head to head
HubSpot
HubSpot
All-in-one CRM with marketing, sales and service hubs.
Visit HubSpot →Pros
- ✓Generous free tier
- ✓Excellent onboarding
- ✓Deep marketing integration
Cons
- ✗Gets expensive at scale
- ✗Add-ons cost extra
Salesforce
Salesforce
The enterprise CRM standard with endless customization.
Visit Salesforce →Pros
- ✓Extremely customizable
- ✓Huge ecosystem
- ✓Scales to enterprise
Cons
- ✗Steep learning curve
- ✗Costly
- ✗Needs an admin
Frequently asked questions
Is HubSpot better than Salesforce?
Based on aggregated ratings, HubSpot edges ahead with a 4.4/5 score. The right choice still depends on your budget and use case — HubSpot suits small-teams, while Salesforce is strong for enterprise.
Which is cheaper, HubSpot or Salesforce?
HubSpot starts at a free plan and Salesforce starts at $25/mo.
Does HubSpot or Salesforce offer a free trial?
HubSpot: 14-day trial. Salesforce: 30-day trial.