Plausible vs Google Analytics (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between Plausible and Google Analytics.
| Feature | Plausible | Google Analytics |
|---|---|---|
| Category | Analytics | Analytics |
| Starting Price | $9/mo | Free |
| Free Trial | 30-day trial | No |
| G2 Rating | 4.7 / 5 | 4.5 / 5 |
| Best For | Freelancers | Startups |
| Reviews | 600 | 23,900 |
🏆 Our Verdict
Plausible is our overall pick, scoring 4.7/5 across 600 reviews. That said, Google Analytics remains a great option if you prioritise startups. Read the breakdown below before you decide.
Head to head
Plausible
Plausible
Lightweight, privacy-first web analytics.
Visit Plausible →Pros
- ✓Privacy-friendly
- ✓Tiny script
- ✓Simple to read
Cons
- ✗Fewer features
- ✗No deep funnels
Google Analytics
Free web analytics at massive scale.
Visit Google Analytics →Pros
- ✓Free
- ✓Ubiquitous integrations
- ✓Powerful segments
Cons
- ✗GA4 learning curve
- ✗Privacy/consent overhead
Frequently asked questions
Is Plausible better than Google Analytics?
Based on aggregated ratings, Plausible edges ahead with a 4.7/5 score. The right choice still depends on your budget and use case — Plausible suits freelancers, while Google Analytics is strong for startups.
Which is cheaper, Plausible or Google Analytics?
Plausible starts at $9/mo and Google Analytics starts at a free plan.
Does Plausible or Google Analytics offer a free trial?
Plausible: 30-day trial. Google Analytics: no free trial.