Kit (ConvertKit) vs Mailchimp (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between Kit (ConvertKit) and Mailchimp.
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | $15/mo | $13/mo |
| Free Trial | 14-day trial | Yes |
| G2 Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | Freelancers | Small Teams |
| Reviews | 4,200 | 16,100 |
🏆 Our Verdict
Kit (ConvertKit) is our overall pick, scoring 4.4/5 across 4200 reviews. That said, Mailchimp remains a great option if you prioritise small-teams. Read the breakdown below before you decide.
Head to head
Kit (ConvertKit)
Email marketing for creators.
Visit Kit (ConvertKit) →Pros
- ✓Creator-friendly
- ✓Clean automations
- ✓Free plan
Cons
- ✗Basic templates
- ✗Reporting is light
Mailchimp
Mailchimp
Marketing platform built around email.
Visit Mailchimp →Pros
- ✓Easy to start
- ✓Solid templates
- ✓Free tier
Cons
- ✗Pricing scales fast
- ✗Automation limited on low tiers
Frequently asked questions
Is Kit (ConvertKit) better than Mailchimp?
Based on aggregated ratings, Kit (ConvertKit) edges ahead with a 4.4/5 score. The right choice still depends on your budget and use case — Kit (ConvertKit) suits freelancers, while Mailchimp is strong for small-teams.
Which is cheaper, Kit (ConvertKit) or Mailchimp?
Kit (ConvertKit) starts at a free plan and Mailchimp starts at a free plan.
Does Kit (ConvertKit) or Mailchimp offer a free trial?
Kit (ConvertKit): 14-day trial. Mailchimp: 0-day trial.