Mixpanel vs Amplitude (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between Mixpanel and Amplitude.
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Category | Analytics | Analytics |
| Starting Price | $24/mo | $49/mo |
| Free Trial | Yes | Yes |
| G2 Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | Startups | Enterprise |
| Reviews | 1,500 | 2,100 |
🏆 Our Verdict
Mixpanel is our overall pick, scoring 4.5/5 across 1500 reviews. That said, Amplitude remains a great option if you prioritise enterprise. Read the breakdown below before you decide.
Head to head
Mixpanel
Mixpanel
Product analytics for user behavior.
Visit Mixpanel →Pros
- ✓Great event analytics
- ✓Free tier
- ✓Fast UI
Cons
- ✗Setup effort
- ✗Costly at volume
Amplitude
Amplitude
Digital analytics for product teams.
Visit Amplitude →Pros
- ✓Deep behavioral insights
- ✓Strong free plan
- ✓Good governance
Cons
- ✗Enterprise pricing opaque
- ✗Complex for beginners
Frequently asked questions
Is Mixpanel better than Amplitude?
Based on aggregated ratings, Mixpanel edges ahead with a 4.5/5 score. The right choice still depends on your budget and use case — Mixpanel suits startups, while Amplitude is strong for enterprise.
Which is cheaper, Mixpanel or Amplitude?
Mixpanel starts at a free plan and Amplitude starts at a free plan.
Does Mixpanel or Amplitude offer a free trial?
Mixpanel: 0-day trial. Amplitude: 0-day trial.