Google Analytics Alternatives (2026)

Looking for a Google Analytics alternative? We compared the 3 best options on pricing, features and verified ratings so you can switch with confidence.

Plausible

4.7

Lightweight, privacy-first web analytics.

From $9/mo

Visit Plausible Compare Google Analytics vs Plausible →

Mixpanel

4.5

Product analytics for user behavior.

Free plan From $24/mo

Visit Mixpanel Compare Google Analytics vs Mixpanel →

Amplitude

4.5

Digital analytics for product teams.

Free plan From $49/mo

Visit Amplitude Compare Google Analytics vs Amplitude →

Frequently asked questions

What is the best alternative to Google Analytics?

Plausible is our top-rated Google Analytics alternative with a 4.7/5 score, thanks to its privacy-friendly.

Are there free alternatives to Google Analytics?

Yes — Mixpanel, Amplitude all offer a free plan.