Google Analytics vs Amplitude (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between Google Analytics and Amplitude.
| Feature | Google Analytics | Amplitude |
|---|---|---|
| Category | Analytics | Analytics |
| Starting Price | Free | $49/mo |
| Free Trial | No | Yes |
| G2 Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | Startups | Enterprise |
| Reviews | 23,900 | 2,100 |
🏆 Our Verdict
Google Analytics is our overall pick, scoring 4.5/5 across 23900 reviews. That said, Amplitude remains a great option if you prioritise enterprise. Read the breakdown below before you decide.
Head to head
Google Analytics
Free web analytics at massive scale.
Visit Google Analytics →Pros
- ✓Free
- ✓Ubiquitous integrations
- ✓Powerful segments
Cons
- ✗GA4 learning curve
- ✗Privacy/consent overhead
Amplitude
Amplitude
Digital analytics for product teams.
Visit Amplitude →Pros
- ✓Deep behavioral insights
- ✓Strong free plan
- ✓Good governance
Cons
- ✗Enterprise pricing opaque
- ✗Complex for beginners
Frequently asked questions
Is Google Analytics better than Amplitude?
Based on aggregated ratings, Google Analytics edges ahead with a 4.5/5 score. The right choice still depends on your budget and use case — Google Analytics suits startups, while Amplitude is strong for enterprise.
Which is cheaper, Google Analytics or Amplitude?
Google Analytics starts at a free plan and Amplitude starts at a free plan.
Does Google Analytics or Amplitude offer a free trial?
Google Analytics: no free trial. Amplitude: 0-day trial.