HubSpot vs Zoho CRM (2026)
A side-by-side comparison of pricing, features and real-world ratings to help you choose between HubSpot and Zoho CRM.
| Feature | HubSpot | Zoho CRM |
|---|---|---|
| Category | CRM | CRM |
| Starting Price | $20/mo | $14/mo |
| Free Trial | 14-day trial | 15-day trial |
| G2 Rating | 4.4 / 5 | 4.1 / 5 |
| Best For | Small Teams | Freelancers |
| Reviews | 11,200 | 6,900 |
🏆 Our Verdict
HubSpot is our overall pick, scoring 4.4/5 across 11200 reviews. That said, Zoho CRM remains a great option if you prioritise freelancers. Read the breakdown below before you decide.
Head to head
HubSpot
HubSpot
All-in-one CRM with marketing, sales and service hubs.
Visit HubSpot →Pros
- ✓Generous free tier
- ✓Excellent onboarding
- ✓Deep marketing integration
Cons
- ✗Gets expensive at scale
- ✗Add-ons cost extra
Zoho CRM
Zoho CRM
Affordable CRM that scales with the Zoho suite.
Visit Zoho CRM →Pros
- ✓Great value
- ✓Free tier available
- ✓Tight Zoho integration
Cons
- ✗UI feels dated
- ✗Support can be slow
Frequently asked questions
Is HubSpot better than Zoho CRM?
Based on aggregated ratings, HubSpot edges ahead with a 4.4/5 score. The right choice still depends on your budget and use case — HubSpot suits small-teams, while Zoho CRM is strong for freelancers.
Which is cheaper, HubSpot or Zoho CRM?
HubSpot starts at a free plan and Zoho CRM starts at a free plan.
Does HubSpot or Zoho CRM offer a free trial?
HubSpot: 14-day trial. Zoho CRM: 15-day trial.